Darling Studio is a one-woman show run by yours truly, Christine Castro Hughes. I have been making things in one form or another since I was a little girl, but it wasn’t until 10 years ago that I made it my life. I started Darling to bring smart and beautiful design to small businesses and boutiques. I continue to create branding, websites, illustrations, and custom invitations for good people all over the map. I do what I love, and I love what I do.

Like many artists, I took the long way here. I studied communications instead of art, trying to do the right thing. I traveled up and down the coasts and throughout Europe, trying to find myself. I worked as a retail monkey, a coffee slinger, a newspaper reporter, and a web producer, trying to make a living.

I tried everything but the right thing.

While covering community news and affairs at a metropolitan newspaper, I discovered the Web. I found a vibrant community of writers and artists who were constantly creating. It inspired me, and I thought to myself, “I can do that.” So I did. In 1999, I taught myself HTML and created the award-winning personal web site, maganda.org.

Those 15 minutes of fame catapulted me right back to where I began—to that young girl making construction paper greeting cards on my bedroom floor. Today I happily continue to make cards—and websites, logos, packaging and stationery—out of a sweet little studio in the corner of my house.

I believe that good design matters.
I believe that there is beauty in simplicity and there is inspiration everywhere.
I believe in speaking in the first person and listening to my gut.
I believe in the power of coffee.
I believe in dessert first.
I believe in saying “please” and “thank you.”
I believe there are enough ideas to go around.
I believe in happy accidents.
I believe that little things make a big difference.