One Potato is a healthy meal kit delivery service for families. I provided art direction, branding, and web design to the new business. The red pot and turquoise type are cheery, friendly, and a little bit retro, giving a nod to days where families gathered around the table for a meal. VISIT THE SITE

Wind & Rye Kitchen is a Sonoma based space that celebrates food through beautiful wedding cakes, community learning and farm to table dining experiences. The branding and website I designed is both feminine and rustic, modern and friendly. | VISIT THE SITE

Designed by Darling for Aeolidia

Jordan Ferney of the popular Oh Happy Day blog had a bright idea: To bring European style cotton string lights stateside. I designed an easy-on-the-eyes and fun-to-use e-commerce website for Bright Lab. The site has some cool features, like a drag-and-drop tool to pick your own colors.  |  VISIT THE SITE

Spin Eyewear creates expressive children's glasses that reflect each wearer’s unique personality. The modern and colorful mark I created features round specs with pinwheel lenses. The hand-drawn lines, bold color palette, and friendly type drive the message home. 

Designed by Darling for Aeolidia

Mapamundi Kids is a kids lifestyle store based in San Francisco. The challenge was to design a minimal but playful e-commerce site for the brick-and-mortar shop. Pops of color and illustration pepper the wide open site, making it easy for customers to enjoy the beautifully curated collection.  |  VISIT THE SITE

Designed by Darling for Aeolidia

The Sweet Tooth will be a one-stop shop for childhood favorites and imported treats. I designed the branding for the online candy store, and we're hard at work on the website now. The branding features a hand-drawn tooth mascot waving a lollipop in the air, and an assortment of illustrations and patterns to match.  

Clovis is a high-end online children’s boutique in Australia. The branding I designed features sweet illustrations and colors inspired by local foliage. Small square letterpress business cards, designed by myself and printed by Presshaus LA, make a big first impression. And the e-commerce website, which is sophisticated yet friendly, make it a breeze to shop.  |  VISIT THE SITE

Sycamore Street Press is more than just a stationer. Founders Eva and Kirk Jorgensen are taste makers, community builders, and curators of all things beautiful. I designed a refined e-commerce site that showcases their gorgeous products and wonderful projects.  |  VISIT THE SITE

Designed by Darling for Aeolidia

Mockingbird is a brick-and-mortar boutique in Charleston, Massachusetts, catering to moms with urban lifestyles and small spaces. The high-end shop sells both maternity and baby products, so I created an identity that’s sweet, sophisticated, and a little bit quirky. The primary mark is handlettered and handdrawn. The accompanying pattern and graphics were also done by hand.  

Designed by Darling for Aeolidia

June & January (formerly Little Hip Squeaks) is a delightful children’s line of clothing and accessories. Owner Amy wanted a playful but sophisticated logo and website. The result? A darling hand drawn logo and monogram, geometric icons, and a merrymaking color palette. The new e-commerce site paid for itself on the day it launched, and within weeks the company had tripled its wholesale orders.  |  VISIT THE SITE

Designed by Darling for Aeolidia

Start Creative makes products to spark creativity. I designed modern and playful branding for Start Creative, as well as their debut product: Doodle Books. I also designed a user-friendly Shopify e-commerce site to match. | VISIT THE SITE

Fat Mum Slim is a fun and inspiring lifestyle blog run by Australian mum Chantelle Ellem. After several years online, the blog's branding and website were ready for an overhaul. I designed a pretty but edgy new logo with a polished blog to match. Lindsay worked her coding magic.  |  VISIT THE SITE

What Leo Loves is a baby brand based in Germany that fills a void for sweet, modern goods. I designed the branding that features a family of critters in a colorful world. The illustrations adorn an assortment of products, from bath towels to bedding, decor to accessories.

Bebitza simplifies and celebrates motherhood with its breastfeeding covers and shawls. I designed an e-commerce website catering to its savvy and sophisticated customers. | VISIT THE SITE

Designed by Darling for Aeolidia