Project Peek : What Leo Loves

Seeing my design work in print never gets old. Whether it's a letterpress business card or a catalog design, I just love getting each piece in my hand. Last year, I had the pleasure of designing the branding for What Leo Loves, a German baby product line making its debut.

The branding I designed features darling illustrations of a sweet whale and a crew of critters. They adorn an assortment of the cutest baby things, like this hooded towel. 

I rounded out the branding with a color palette, typography and iconography that can be used across their online presence, as well as their products. 

If you'd like help designing your business's branding or creating a new product, please get in touch. Telling your brand's story would be my pleasure.